The holidays are more than just a great time for consumers to score great deals on Snuggies and other things we all really don’t need. They’re also the ideal period for small business to upgrade their tech stacks from hardware to software to services.
Of course, things have shifted quite a bit over the last few years, as Black Friday and Cyber Monday have evolved beyond the Friday and Monday after Thanksgiving. “Black Friday” has become a months-long-fest of etailers and retailers one-upping each other with the start time, length and depth of discounts. Yes, yes, yes. Lenovo.com participates in these sorts of shenanigans too.
As part of Spotlight ROI, we’re here to help you sort through the madness to get the absolute best deals for your small business.
Know what you want? Shop early!
If you’ve been reading the news lately, you know that supply chain issues are affecting just about every industry. That means supplies of the good stuff are low and you’ll want to move quickly if you have specific needs. Plus, etailers and retailers are dropping Black Friday-type deals earlier and earlier. Of course, some of those discounted products will drop as you get closer.
LenovoPRO: Black Friday Sneak Peak started October 18 - Explore deals.
Black Friday and Cyber Monday still have steepest discounts
Now, companies are bringing up their Black Friday deals sooner and sooner, BUT if you are looking for the absolute lowest prices and aren’t too particular about specific products (and thus subject to inventory), Black Friday and Cyber Monday will still be your best bet for deals.
LenovoPRO: You won’t want to miss it. Bookmark this page.
Join a membership/loyalty program
LenovoPRO: Since you're reading this, you already know it's a great idea to get involved with the right memberships. In case you weren't 100% aware, LenovoPRO unlocks exclusive business savings/financings, one-on-one advanced support and simple IT management. Tack on up to an extra 5% off Black Friday/Cyber Monday discounts. Plus, you get early access to Black Friday deals savings - starting November 15! Learn more.
Use a cash back affiliate browser extension
Just because you’re shopping for your small business doesn’t mean you should stop shopping like the deals-conscious consumer. If you’re buying direct from an etailer, you can score the additional cash back with a cash back affiliate browser extension like Rakuten or Honey to name a couple.
LenovoPRO Store: Yup, the LenovoPRO Store gang uses them. Up to 12% off. You’ll make the affiliates program managers happy campers…and they’re good people.
Join your favorite brands/etailers/retailers company’s email list
LenovoPRO Store: Email is the single best way to stay on top of deals from a specific company. Yes, you’ll have to put up with a more-than-usual amount of email in your inbox (apologies in advance!), but we’re talking about maximizing investments here. Sifting through a couple extra emails will be worth it to the get right deals on the right products. Sign up.
Catalogs are dead. Long live the catalog!
The major etailers – and we’ll throw ourselves in that mix – sell A LOT of different products. That means that despite all the best work from the site’s UX team, it can be quite complicated to find the best deals if you just hunt and peck your way through the site. Catalogs can be a great way to sort through the best deals and understand a company’s product lines. Explore (pg. 14 for small business)
Follow your favorite brands/etailers/retailers on social media
A lot of etailers offer exclusive deals to reward their social media followers. Take advantage of these consumer-facing initiative to help your business.
LenovoPRO Store: Follow Lenovo on social media to get the latest: Twitter, Facebook or Instagram. Pick your poison.
LenovoPRO Store promotional schedule for small businesses
Whenever is the right time to shop for your business, we are ready to serve you and genuinely feel fortunate. If you have particular needs, then you’ll want to shop during Sneak Peek. If you’re looking for the best possible deals, then November 15 – December 5 would be a wise time to buy. And if you are budget-shopping for your business, considering the End of Year Savings period.
- Black Friday Sneak Peek: October 18 – November 1
- Black Friday Full Access for LenovoPRO members: November 15-21
- Black Friday & Cyber Monday: November 19 – December 5
- End of Year Savings: December 13-31
Additional Spotlight ROI resources
Don’t forget to checkout our full week of extra coverage on how your small business can maximize its investments.
- Welcome to Spotlight ROI: Calendar of events
- Best Tools – LenovoPRO Staff Picks
- Do you really need that?
- Small Business Tech Buying Guide (2021)
- Best Financial Advice from the Community
- ROI - Advice from the Community
- What to consider before financing your tech
- Caring for your PC: Tips & Best Practices
This holiday, give a gift to your business.
What's on your tech wishlist this holiday? Have Savvy Tech Holiday Shopping tips? Join in on the conversations!