POS Drives Customer-Centricity
the growth in online shopping, retailers are re- envisioning brick and mortar outlets to offer experiential buying for their customers; an aspect which is currently missing in the online environment. For some retailers this means expanding into eCommerce to be able to sell on and offline (with an option for home delivery and in-store pick-up). And for other retailers, the focus is on enhancing the in-store experience to drive immediate sales. No matter what strategy is being pursued, the retail industry is increasingly utilising Point-of-Sale (POS) systems to power their pursuit of customer-centric transformation. According to Zion Market Research, the POS system market is expected to reach approximately US$98billion by 2022. With features like pre-sale customer engagement experiences, easy check-out flows, insights into purchase behaviours and inventory level reports, POS can help seal the deal and make a meaningful brand impression.
POS Requires Flexible and Secure Endpoint Devices
With cloud-based POS software, sales reps can roam the floor, connect with a customer and complete the transaction without having to stand behind a fixed terminal. Likewise, the customer can directly interact with a kiosk or mobile device, perhaps experience an augmented reality (AR) product demo and self-serve all the way through check-out. But these software experiences are equally dependent upon the computing hardware on which they run. Retail IT pros know that whether it's for the back office or storefront, the end- devices they select have to be easy to provision and remotely manage, meet high hardware and software security standards, be equipped with fast processors, and of course be user-friendly.
Endpoint Devices Support POS Strategy
Depending on what kind of POS solution you want to deploy, you need to pick the right endpoint devices. Here are 3 brief ideas to consider, but there are many other ways to deploy devices in support of your merchandising strategy:
Quick Checkout - if you are looking to just deploy a quick checkout from anywhere on the floor you can deploy tablets and Though these are not always very practical, as form filling might be a challenge due to the small screen size and security of these devices is not equivalent to PCs.
Empowering customers - if you want to to maximise floor space and empower shoppers at the same time, you should deploy AIOs in your retail You can preload these devices with your interactive product catalogs so that customers can find the information needed and also self checkout using the same device.
Enabling augmented reality experiences - Are you planning to deploy the next big thing in retail experience to give yourself that competitive edge? Then surely AR is the way to Equip your facilities with ThinkCentre Tiny micro-desktops from Lenovo. This will deliver intelligent, and amazingly responsive computing experiences, but can be hidden away to avoid clutter.
Whatever your strategy, rest assured Lenovo will have the endpoint devices to enable it.