Challenge #2: Brand Awareness - Brazil Nuts, Agouti & The Orchid Bee

The second challenge in our small business challenge and solution series is none other than the difficulty of increasing brand awareness.

You see, running a business can be pretty challenging if no one knows you're running one. That's where brand awareness comes in. It helps everyone know your on the market, what your offering and how it can help them. 

It is a very interdependent process. And what better jungle analogy to turn to than the beauty of symbiotic relationships to illustrate this connection? Specifically, the symbiotic relationship between the Brazil Nut Tree, the Agouti & the Orchid Bee. 

Tune into the video below to learn how this dependent trifecta produces delicious tree nuts, then head over this way to share your experience with brand awareness. 

What has your experience been like with brand awareness?

• Do you need awareness in your life of business to succeed?
• What methods did you employ to overcome a lack of awareness? 

Please share your experience with the community and explore how others created the solutions to their challenges here.