Baratunde sits down with James Andrews, the Chief Innovation Artist at Creator Mode Studios, to explore the intersection of AI and the creator economy, particularly in the music industry. Drawing on his deep experience in the music world, James shares how the creative ethos of hip-hop, with its emphasis on sampling and remixing, foreshadowed the principles of AI.
He sees AI not as a replacement for human artists but as a powerful tool to amplify and expand creative expression. James highlights his work with artists like King Willonius, the creator of the AI-generated hit “BBL Drizzy,” as an example of AI's potential to push creative boundaries. He also advocates for fairness and equity in the evolving AI-powered music industry, ensuring that artists' rights and ownership are protected as they embrace these new technologies, and offers some choice words for Hollywood’s business leaders. Tune in for an inspiring conversation about how AI can democratize creativity and empower a new generation of innovative artists around the world.