Will ATSC 3.0 start becoming more widespread soon or will it die due to a lack of interest and OTT? As an OTA viewer, I see a lot of potential in 3.0 vs 1.0 and would like to see more industry support from broadcasters and manufacturers. If we can get American OTA technology to the level that Japan can achieve with ISDB-T (use of d-button, viewing while moving) or better, consumers might find new and more interest in OTA programming.