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Panel Topic - "Marketers: Developers Hate You. Stop Selling. Start Serving."
Developers are allergic to marketing. They don’t want your brand story — they want your API docs. As developers gain influence across industries, brands are struggling to connect with them authentically. This panel breaks down why traditional advertising fails with this notoriously cynical and skeptical audience — and how a combination of utility, empathy and embedded experience is helping Qualcomm, Lenovo and Microsoft build trust and traction in one of the most ad-resistant communities on the internet. Access here to vote the Panel!* The login is required to vote
Meet the Speakers
Mike Treff
CEO
Code and Theory
Emily Ketchen
Chief Marketing Officer and Senior Vice President for the Intelligent Devices Group and International Markets
Lenovo
Scott Hanselman
VP Developer Community
Microsoft
Don McGuire
Chief Marketing Officer
Qualcomm Incorporated