Smart Tech Investments: 6 Essential Questions for Growing Businesses

Blog/Article

As a growing business owner, you're likely no stranger to tech purchases. In fact, you're in good company โ€” 59% of small- to midsize business owners say they're "continuously" or "very often" investing in new technology.

But here's the thing: technology that merely works is fine, but not ideal.

What you really need is a tech stack that lets you focus on what you do best, get more done, and grow your business. That's a cycle worth putting on repeat.

Let's explore six critical questions that can help you avoid buyer's remorse and make technology investments that truly drive your business forward.

Question 1: What Problem Needs Solving?

Before diving into any tech purchase, clearly identify your primary hurdle. Is it efficiency? Growth? Customer satisfaction? While this might seem obvious, starting with your challenge rather than a solution helps prevent unnecessary spending on technology you don't need.

Lenovo Pro Tip: Create a simple problem statement that clearly articulates the challenge you're facing. This becomes your north star for evaluating potential solutions.

Question 2: How Will This Tech Support Our Goals?

Don't let FOMO (fear of missing out) drive your tech decisions. Every new purchase should align with your strategic objectives and solve a real problem โ€” ideally with minimal effort from you and your team.

Lenovo Pro Strategy Insight: Focus on solutions that deliver clear value rather than chasing the latest trend. The right technology helps you focus on what you do best while getting more done.

Question 3: What is the Total Cost?

Success in tech investments requires understanding the complete financial picture. Beyond the initial purchase price, consider ongoing costs for maintenance, training, and future upgrades. A comprehensive view helps prevent budget surprises down the road.

Lenovo Pro Budget Hack: Create a comprehensive cost spreadsheet that includes all potential expenses over a three-year period. This helps you make informed decisions about your technology investments.

Question 4: Can This Solution Grow With Us?

Your technology investments should scale alongside your business growth. Consider both expandability and how well new solutions will work with your existing systems. The goal is to build an integrated tech ecosystem that supports your business long-term.

Lenovo Pro Warning: The statistics don't lie โ€” 61% of U.S. small businesses reported buyer's remorse over at least one technology purchase in the past 12-18 months. Often, this relates to scalability issues.

Question 5: How Will My Team Adapt to This Change?

Change resistance is natural, but proper support can make all the difference. Evaluate the training resources available: Is it asynchronous or in-person? Will your team get the support they need to succeed?

Lenovo Pro Implementation Tip: Factor in training time when planning your tech rollout. The most powerful solution won't help if your team can't use it effectively.

Question 6: What Support Can We Count On?

Support quality can make or break your technology investment. In fact, lackluster support was the number one reason (39%) businesses regretted their tech investments โ€” ranking even higher than concerns about cost (34%) or return on investment (33%).

Lenovo Pro Support Insight: When evaluating vendors, look beyond features and price. The right partner makes all the difference when unexpected issues arise.

Power Your Business Like a Pro with Lenovo and AMD

Making smart technology investments doesn't mean you have to go it alone. Lenovo and AMD understand growing businesses.

Thatโ€™s why we offer Lenovo Pro โ€” a free program that features:

โ—ย ย ย ย ย  Free membership with exclusive offers and resources

โ—ย ย ย ย ย  One-on-one access to dedicated business advisors

โ—ย ย ย ย ย  Lenovo Premier Support with 24/7/365 access to technology experts

When it comes to growing your business, having the right technology โ€” and the right partner โ€” makes all the difference. Lenovo and AMD are trusted partners who share your vision of success.

Stephanie has worked in tech for more than 20 years. During that time, she's held various marketing roles but has retained a passion for writing, and specifically, storytelling. She recently left the corporate world to launch her own writing business - Hired Gun Writer - so she could do more of what she loves for brands she believes in.

When she's not using her words to help build better business outcomes for her clients, she's working on a memoir and making moves to live part time in Barcelona. Connect with her on LinkedIn!

๐Ÿ“ข Did you enjoy this resource? Please share your thoughts in this multi-question survey to help us create a better experience for you. Take the Survey

7
12 replies