Deluxe gives auto repair shop a marketing tune-up
Since 2007, Hems Truck & Auto has built a strong reputation for troubleshooting the most challenging repairs. Based in Bristol Borough, Pennsylvania — where the Hems family name represents generations of entrepreneurs — husband and wife duo Roland and Megan Hems work hard to earn and keep their customers’ trust. Specializing in diesel, hy-rail repairs and fleet maintenance, Hems welcomes just about any repair job that rolls into their shop.
“Working on cars is more than a job or a business — it’s life, it’s love, it’s everything I think about day and night,” says Roland.
Over the years, the Hems family has experienced hikes and dips in cash flow. Their biggest challenge is finding the most cost-effective methods for promoting the shop’s breadth of services. Bringing in new customers and earning repeat business is also a top concern. Like most auto shops, the Hems’ marketing efforts have relied solely on customer referrals, which can be inconsistent and take time to materialize.
By Deluxe.