Deluxe helps 113-year old fireplace store warm up to online marketing
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Kent Henderson owns Schlemmer Brothers: a metalworks and retail hearth business located in Wabash, Indiana. While the business has been part of the community for more than a century, revenue tends to dip in warmer months throughout the year. With the help of Small Business Revolution, Schlemmer Brothers received a digital marketing upgrade to help them reach new customers and boost sales.
Reaching customers online
After examining their marketing approach and exploring how consumers in the Wabash area choose home heating options, the team at Deluxe identified three opportunities for Schlemmer Brothers to improve their sales:
- Create a mobile-friendly, easy-to-navigate website that showcases the owners’ unique expertise and offerings
- Optimize each page of the website to get noticed by search engines
- Modify their Google AdWords investment to capture consumers seeking heating solutions
By Deluxe.