This is the second in our preview of Knowledgehut’s Digital Marketing Tutorial video series. To view Part 1, click here.
To view the entire tutorial on our upskilling partner, Knowledgehut’s website, click here
Part 4: Origin of Search Engines
Part 4 discusses the origin of search engines and how they have evolved over time. The video starts by explaining the need for search engines in the early days of the internet, when users had to manually browse through web directories to find what they were looking for.
It goes on to describe the first search engine, Archie, which was developed in 1990, and its limitations. The video also covers the evolution of search engines, including the development of Google and its search algorithm, which revolutionized the search engine industry.
Part 5: How a Search Engine Works
Part 5 provides a comprehensive overview of how search engines work, first by introducing the concept of search engines and their importance in the digital world, it then delves into the three key components of a search engine, including the crawler, index, and algorithm.
It explains how the crawler navigates the internet to find relevant web pages, the index stores and organizes the data collected by the crawler, and the algorithm determines the ranking of web pages based on various factors. The video also covers the importance of keywords and how they impact search engine rankings.
Part 6: Functions of a Search Engine
Part 6 provides an informative overview of how search engines work and their essential functions such as crawling, indexing, and ranking, and how they all work together to provide relevant search results.
This post was originally featured on Knowledgehut at the following URL:
- Part 4: https://www.knowledgehut.com/tutorials/digital-marketing-video-tutorial/origin-of-search-engine
- Part 5: https://www.knowledgehut.com/tutorials/digital-marketing-video-tutorial/how-search-engine-works
- Part 6: https://www.knowledgehut.com/tutorials/digital-marketing-video-tutorial/functions-of-a-search-engine
Want to skip ahead? Watch the next chapter on Knowledgehut now: https://www.knowledgehut.com/tutorials/digital-marketing-video-tutorial/seo-techiques
KnowledgeHut is a global ed-tech company, helping organizations and professionals unlock productive excellence through skills development.Â
If you’re looking to upskill to advance your career, visit Knowledgehut today – plus, LenovoPRO Communities members get 20% off your first course on the site (use promo code LENOVO).
After watching this course, what are some key takeaways that you have learned about online marketing?
Are there any particular topics that you found especially interesting or useful?
Have you implemented any of the strategies discussed in the tutorial in your own digital marketing efforts? If so, what were the results?
Share your thoughts and experiences in the comments below, and feel free to ask any questions or share any tips you may have.