Digital Marketing 101 Part 1: Where to Start

Congratulations! You did it!ย 

Youโ€™ve taken the plunge and turned your passion into a business, but now you need to set yourself up for success and ensure the public can find you and find out about you.ย ย ย 

So where do you get started?ย ย ย 

The digital space can be a fantastic tool for small businesses seeking to establish their reputations and grow a customer baseย on a limited budget, but there are so many options available, the process can seem overwhelming.ย ย ย 

  • Do you need a website?ย ย ย 
  • What kind of website do you need?ย ย ย 
  • How do you rank on search engines?ย ย ย 
  • And how will you tackle social media marketing?ย 

These are just a few of the many questions that you may be asking yourself when looking into what you can do to promote your business online, but donโ€™t worry, LenovoPRO Community has your road map for success.ย 

In our Digital Marketing 101 series, we will introduce the first steps that you should take as a small business owner to optimize your digital presence from theย get-goย and setย yourselfย up for success.ย  Already established your onlineย presence?ย  No worries!ย  This roadmap can serve as a checklist of items you should audit in your current online marketing operations to improve.ย 

In this series, we will cover:ย 


Strategizing for Success

One of the biggest mistakes any business can make with digital marketing is getting into it without a plan.ย  In this lesson, weโ€™ll not only cover the questions you should ask yourself when setting up a business website, but also introduce your website options.ย 

Check it out - Part #2


Website Hosting & Domain Registration

So many people make the mistake of skipping research on hosting and domain registration options, and as a result, end up spending way more than they should. Hosting and domain registration is easier than youโ€™d expect to understand, and the costs can be low โ€“ but you must also ensure youโ€™re getting the performance and security you need.

Check it out - Part #3


Selecting a Website Platform

No surprise here, but there are a lot of different types of websites, and thus, a lot of different ways to create and deploy them.ย  In this lesson, we cover the types of platforms you can use to power your websiteย including a static HTML site, CMS, and site builders.ย 

Check it out - Part #4


Designing and Branding Your Website

Your visual identity is a big part of how people recognize and remember you, and you want to make your website an extension of that.ย  Whether using your website to establish yourย businessโ€™sย visual identity or adapting your website to meet an existing identity, this is one area to carefully consider prior to building a website.ย 

Check it out - Part #5


Introduction to Search Engine Optimization

Once your website is up and running, youโ€™re going to want to make sure people can find you, andย there are plenty ofย tools available to you to drive people your way.ย  As usual, this is something you need to consider before launching your website to position yourselfย everywhere your target audience spends time on the web.ย 

Check it out - Part #6
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Is there a digital marketing topic youโ€™d like to learn moreย aboutย or do you have questions about thisย series?ย 

Leave yourย questions, comments, andย suggestions in the commentย section.ย 

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