Laci Chisholm is making the future of fitness a whole lot of fun for everyone. Her ambitious nature, and smooth dance moves are making a major impact in her community. Now, after winning the Lenovo Evolve Small grand prize, mentorship, and top-of-the-line tech, she has the knowledge and equipment necessary to support her growing business.
In 2014, the dedicated NYC dancer wanted to create a fun and inclusive space for fitness that was also affordable and accessible to African-American women and children in Brooklyn; with that mission in mind, Fit4Dance was born.
Since opening her doors, Laci has skyrocketed into success, winning numerous awards, which include being named Entrepreneur of the Year by the SBA (Small Business Administration) for the state of New York, as well as the Women’s Business Outreach Center. Plus, Fit4Dance was recognized by the City of New York as an Honoree in the 2017 Best for NYC Campaign in the Community category in Brooklyn. This award helped Fit4Dance become a Certified B Corporation, a prestigious achievement for businesses solving social and environmental problems.
Laci’s success and passion for fun fitness inspired her to expand her business. Now, her studio is closer to public transportation, at a much larger location, with two dance studios, more equipment and other amenities to enhance client experience.
While expanding to a new space, and the prospect of offering more classes to new clients is exciting, it also came with some technological challenges, as most of Laci’s tech equipment was outdated. Many of which Lenovo’s Evolve Small Ambassador Melinda Douglass has been able to solve for Laci, by recommending the latest tech that would keep her business ahead.
After speaking with Laci, Melinda noted a few challenges she faced. According to Melinda, “her challenge as a growing business owner is how [to] make the most of her new space… she also has a few remote employees so it was important we offered her a hybrid solution that will help her employees inside and outside the office, while providing a great experience for her clients.”
Gear Fit for Success:
- Lenovo ThinkBook 14: The premium device to manage her business day-to-day.
- Lenovo Smart Tab M10 with Google Assistant: For everything from student check-in to studio instructors.
- Lenovo ThinkSmart View: A business owner’s dream for organization and managing phone calls.
- Lenovo ThinkCentre M75q Desktop: The backbone for displays and videos around the studio.
- Lenovo ThinkCentre Monitors: For everything from studio videos, to wall displays, to office functionality.
- Windows 11 Pro: For creating and collaborating with intuitive workflows.
- Lenovo Go Accessories: For flexible working, with built-in portability and ease-of-use.
- Motorola Moto Edge+: For game-changing mobile performance, with business-grade security.
- Premier Support: For always-on tech support, to keep her business up and dancing.
Melinda gave a breakdown of her tech picks for Laci, saying that, “I recommended a tech package that provided her with everything from monitors, laptops, smart display with zoom, and backpacks. The technology I am most excited about is the ThinkSmart View to help her stay organized while she is in her office planning, and she can take calls directly from her device. Also, the monitors we are mounting in her studio(s) will allow her to engage with her class virtually.”
Now, with Lenovo’s latest technology, Laci can conduct work seamlessly knowing she has reliable tech backing her business. It also opens doors for more virtual classes and promotes productivity when connecting with remote employees.
Laci noted that, “we facilitate virtual meetings and classes multiple times a day, so having effective technology is going to be crucial to our growth and success. The tablets will assist us with the check in process and point of sale allowing a better experience for our clients and our staff.”
The future of Laci’s business already looked bright, and the Evolve Small experience, and smarter Lenovo technology solutions, is sure to leave a positive impact on business for years to come.