Generative AI is already proving to be a transformational technology. However there’s still much to learn about how and where humans will integrate it into their work and personal lives. Creative professionals — one of Adobe’s core audiences — are especially invested in how this new technology impacts both their craft and work. In engaging with this community through digital channels and social interactions, at live and virtual conferences and workshops, through sit-down conversations and research — we’ve heard both optimism and well-reasoned concerns. In our continuing commitment to better understand the perspectives of all creative professionals, Adobe recently launched a multi-phased survey project to ask how (and whether) they’re using this new technology in their work and where they’re getting value. The following early findings...