ChatGPT – Should we fear or embrace the robots?

Small businesses are the backbone of the economy and are vital for local communities. However, many small business owners struggle to reach new customers and keep up with larger competitors. Marketing is one of the biggest challenges facing small business owners, and it can be difficult to know where to start and what to focus on.

Enter ChatGPT, the advanced artificial intelligence language model developed by OpenAI. ChatGPT has the ability to generate human-like text, and it can be a game-changer for small businesses looking to take their marketing to the next level.

In this post, we'll discuss how small businesses can use ChatGPT to help with their marketing and why small business marketers should not be afraid of bots but should understand how to work with them.

How ChatGPT Can Help with Marketing for Small Businesses

  1. Customer Service and Engagement
    ChatGPT can be used to provide 24/7 customer service, answering frequently asked questions and guiding customers through the buying process. This not only helps to improve the customer experience but also frees up time for small business owners to focus on other tasks. Additionally, ChatGPT can be used to engage with customers and build relationships through personalized conversations.
  2. Content Creation
    ChatGPT can generate high-quality written content, including blog posts, product descriptions, and email campaigns. This can save small business owners a significant amount of time and money that would otherwise be spent on hiring a copywriter or content creator.
  3. Social Media Management
    ChatGPT can assist with social media management by creating and scheduling posts, responding to comments, and analyzing data to determine the best times to post. This can help small businesses to reach a larger audience and increase engagement.
  4. Lead Generation
    ChatGPT can be used to generate leads through personalized conversations and targeted campaigns. By collecting data on customer preferences and behavior, ChatGPT can help small businesses to create highly targeted campaigns that reach the right audience at the right time.

Why Small Business Marketers Should Not Be Afraid of Bots

  1. Bots are Efficient
    Bots are designed to automate tasks that would otherwise take a significant amount of time to complete manually. This means that small business owners can save time and resources by using bots to handle routine tasks, freeing up more time for other tasks that require a human touch.
  2. Bots Can Improve Customer Experience
    Bots can provide quick and accurate answers to customer questions, improving the overall customer experience. This is especially important for small businesses, where customers are often looking for a more personal and customized experience.
  3. Bots Can Generate High-Quality Content
    ChatGPT can generate high-quality written content that is optimized for search engines, helping small businesses to improve their online visibility and reach a larger audience.

How to Work with ChatGPT

  1. Define Your Objectives
    Before you start using ChatGPT, it's important to define your marketing objectives and the specific tasks that you want ChatGPT to perform. This will help you to determine the best use case for ChatGPT and ensure that you're getting the most out of the technology.
  2. Train ChatGPT
    To get the most out of ChatGPT, it's important to train the model with relevant data and specific instructions. This will help ChatGPT to understand your business and the tone and style that you want to use in your marketing efforts.
  3. Monitor and Refine
    Like any marketing tool, ChatGPT requires ongoing monitoring and refinement. This means reviewing data and making changes to improve performance and ensure that you're achieving your marketing objectives. Regular monitoring and refinement will help you to stay ahead of the curve and make the most of the advanced technology offered by ChatGPT.

In conclusion, ChatGPT is a powerful tool that can help small businesses to improve their marketing efforts and reach a larger audience. The advanced AI language model can generate high-quality content, manage customer interactions, and generate leads, among other things. Small business marketers should not be afraid of bots, but instead should understand how to work with them to achieve their marketing objectives. By defining objectives, training ChatGPT, and monitoring and refining performance, small businesses can maximize the benefits of ChatGPT and take their marketing to the next level.

Interesting stuff, right? Well, what if I told you that this article – the one you just read – was generated completely by ChatGPT using the following prompt:

Write a blog post explaining how small businesses can use ChatGPT to help with their marketing.  Also include details as so why small business marketers should not be afraid of bots, but should understand how to work with them

While you may have had a feeling that you were reading text generated by a robot, it is amazing the level of human-sounding content that can be created by ChatGPT and similar bots.  However, as the article mentions, human oversight and monitoring is still incredibly important, so there is little need to fear the robots – we just need to learn how to best work with them and put them to work for us.

However, the topic of ChatGPT is one that is garnering a lot of attention, and thus, a lot of varying opinions surrounding the accuracy of the information, the ethics of using bots in general, and of course, fear that it can be used for negative purposes.

This is an interesting conversation and debate to have, so we would like to hear your thoughts!  Let us know what you think of ChatGPT (and AI, in general) below

  • Are you using bots already in your marketing efforts? 
  • Are you afraid of a future where content is increasingly produced by robots? 
  • What are your ethical concerns when it comes to using tools like this?

Please let your thoughts be known below to get the conversation started!

Special thanks to our amazing content strategist  for the fabulous topic! 


  • I have been debating on using bots for marketing for awhile now. I am mostly concerned with keeping the information fresh and updated. I also hang up every time the phone rings and it is a bot generated phone call, so I am concerned with the lack of human interaction. I think it is still too early for myself to make an informed decision on the best move for our business. I do know that the human responsible for my businesses marketing isn't doing the job to his best ability, so I need to make a decision soon, one way or another, I am still leery on the bot aspect of things.

  • Yes, this is a great tool for businesses, but what I have been saying is people are missing the human aspect of doing business. People miss talking to a real human being. People miss that human touch that business is used to be proud of.

    The pandemic taught us that we function better when we are around people.  The more we are left to be alone working at home the less social interaction we get. We don’t need AI to create more bots. We are becoming bots ourselves without the interaction of others.

  • Use as tool, but have backup against it.

  • I see ChatGPT as another "tool in the toolbox". It is not a true AI and likely never will "evolve" to be. I figure this is just the same fear mongering that has been lingering in all industries since the Industrial Revolution kicked off. I don't believe it is going to reduce the overall quantity of jobs that people want to be doing. It will just further reduce the overall number of jobs that no one is interested in doing.

  • An unpopular opinion, but I think when we look at AI and expect this idea of perfection, we are creating an expectation that cannot be met. Remember that AI code is written by humans, and while the algorithms learn and create intelligence on their own, it is artificial. All of that knowledge is backed by data. As we already know, the data available can be true or false as humans have written or documented almost all of it.

  • Hopefully not our community or support forums! I, for one, 'am for real' haha Wink

  • I agree, it is a real problem with the canned replies on the help forums.

  • both fear and embrace depending on the use.  Can't undo technology by wishing it didn't exist. 

  • The problem with bots and AI is not the tech itself but the care and controls put in place to avoid errors and harm that relying on an independent system could cause. Self-driving cars are the latest example of what can happen when we release control to machines.

  • robotic features and software is great for technology but will never be able to replace humans. However, it will enhance technology and make things easier as far as productivity in the workplace