A brief history of burnout
Burnout has been having a moment since the 1990s, when we first heard the phrase “work-life balance.” In the early 2000s, we began working “harder, not smarter.” Next we built productivity tools to help us “get more done.” After the Great Recession, we committed to “doing more with less.” Then came cloud-based software that let us “work anywhere, anytime.” When none of this worked to calm us down, we thumbed our noses at the productivity gurus and apps, and took matters into our own hands.
Enter self-care.
A quick Google query for “burnout” returns reams of advice for fixing it yourself. Meditate and set goals. Sleep more and social media less. Pick up therapy and gratitude journaling. Also, no gluten. Search the hashtag #selfcare on Instagram, and you’ll discover over 8.5M instances of it, more than #donaldtrump...
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