"Social media is a powerful tool for small businesses in building an audience of passionate, loyal fans." W elcome to another installment of our Local PR Strategy Series, where we get to learn directly from top industry experts about how you can leverage media attention to grow your local business. I’m your host, Kage Spatz — here to help Local Business Owners, Consultants, & Service Providers extract max value from every hour and marketing dollar invested to serve more customers in 2022. When or if you’re ready to invest time or money into growing your business this year, you’ll notice right away that hitting your goals will involve several different marketing strategies working together. Today we are here to discuss one of those strategies: Public Relations . Before jumping to the conclusion that this strategy is too expensive, what...