2024 video trends to create engagement-worthy content
Good video is key to great marketing. On screens both big and small — not to mention the mobile screens found in the pockets of half of Earth’s population — audiences are more dialed into video content than ever. Making unique content to compete for viewers’ attention means more than just being up on video best practices. To stay relevant, you need to stay one step ahead. Read on for the four biggest video trends that content creators need to know for the year ahead. In this article, you’ll learn what to embrace in 2024, why video design matters, and which tools can help you turn these trends into videos everybody wants to watch. 1. User-generated content (UGC) User-generated content is original content about a product or service that individuals or a brand’s audience create — rather than the brand itself or its marketers. It comes in...
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