"Being transparent about pricing is a simple way to give customers a great experience while increasing retention. I see a lot of companies embedding hidden fees or automatic account rollovers in their pricing agreements. This has promoted general frustration with the industry and distrust. Being transparent and communicative about pricing and pricing changes is a way to build trust with customers while honoring your own business." As a part of my series about “Lessons From Inspirational Women Leaders in Tech”, I had the pleasure of interviewing Lori Shao, CEO and Founder of Finli. Lori Shao is the CEO and Founder of Finli, a simple, secure, and cost-effective digital platform that financially lifts service-based small businesses. Finli is inspired by Lori’s unique perspective as an immigrant and her desire to create a premium, yet...